Travelling with Purpose

Welcome to Travelling with Purpose: Milestone Motivations + Luxury Travel Trends, a pioneering “post-demographic” and age-inclusive trend report from cazenove+loyd, in association with the UK’s leading travel trend forecasting agency, Globetrender.

Looking beyond demographics and instead focusing on psychographics, we have categorised common life events into seven Milestone Motivations, with each of these presenting an opportunity to mark the occasion with a travel experience.

Each motivation is paired with a travel trend that cazenove+loyd believe will play a pivotal role in the future of luxury travel. Additionally, we have curated an inspiring itinerary to run alongside each trend that showcases how our Destination Experts can transform any motivation into an extraordinary travel experience.

Whatever your age, life stage or travel motivation, cazenove+loyd is dedicated to being there for every step of your journey.

The 35-page report features:

  • Seven Milestone Motivations from Building Bonds and Personal Liberation to New Beginnings and Legacy Creation
  • Deep dives into seven trends shaping the future of luxury travel including DNA Pilgramiges, Indigenous Immersions, Pioneering Safaris, Radical Sabbaticals, Transitory Exploring, Paradise Camps and Carpe Diem Celebrations
  • Discover seven new inspiring itineraries from cazenove+loyd that demonstrate how each motivation can be brought to life with an extraordinary luxury travel experience
  • Interview with Co-owner Christopher Wilmot-Sitwell

Download your trend report here.

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Milestone motivations

Building bonds

Whether it’s a multi-generational holiday, a special parent-child trip, a group getaway with friends or a journey with a partner, Building Bonds is a Milestone Motivation that is pegged to one of our human needs – to feel connected.

New beginnings

Being able to “turn a new page” is vital to people’s mental health and ability to move forward in life, especially after experiencing something traumatic such as a divorce or bereavement. But New Beginnings also relate to more positive chapters such as starting a new school year, graduating, relocating, starting a new relationship, or becoming an entrepreneur.

Meaningful discoveries

Meaningful Discoveries is a powerful motivating force for travellers who want to evolve their understanding of something specific, open themselves up to trying something new or undertaking a “once in a lifetime” adventure.

Memorable celebrations

Whether clients are going on honeymoon, having a destination wedding, or marking a birthday or anniversary, the most standout Milestone Motivation is Memorable Celebrations. When everything is riding on a certain special day, using an expert travel advisor to coordinate the logistics of an incredible overseas party for family and friends is priceless.

Personal liberation

This Milestone Motivation relates to people wanting to make the most of their adulthood before becoming parents or after their offspring have left home. But it also aligns with anyone who wants to take a gap year, work remotely or make the most of retirement, for example.

Active contemplations

This relates to the role travel can play in achieving a sense of closure, reassessing who you are, gaining perspective and achieving clarity when looking to the future. Wellness tourism is often pegged to this Milestone Motivation, but trips can take many forms. Clients may be retiring from work, going on a sabbatical, resolving a personal loss or preparing for a new opportunity.

Legacy creation

Our final Milestone Motivations is tied to longevity, ancestry, the building of families and investment in personal betterment. Whether clients are grandparents who want to nurture their relationship with their grandchildren or people who yearn to explore their heritage, Legacy Building trips provide a lot of long-term value.

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Luxury travel itineraries

A collection of inspiring itineraries, each paired with a trend we have identified, to showcase how our Destination Experts can transform any motivation into an extraordinary travel experience.

Ideal Length: 9 days

Carpe Diem Celebrations: Party in Brazil

A triple-pronged celebration taking in the buzz of Rio, followed by some rest and relaxation in a beautiful beachfront villa on the bay of Angra Dos Reis and an artsy escape in the Ibitipoca National Park.

From £13,500 From $15,900

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Ideal Length: 10 days

DNA Pilgrimage: Tracing Ancestors in Nepal

A trip that is centred on retracing the life of this ancestor, including special access to people and places relevant to their story as well as the rich history and beauty of Nepal.

From £11,800 From $14,050

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Ideal Length: 13 days

Indigenous Immersions: Uncharted Papua New Guinea Adventure

An epic adventure in Papua New Guinea, exploring its least accessible regions and spending time with various seldom-visited tribes that call it home.

From £32,600 From $38,750

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Ideal Length: 11 days

Paradise Camp: The Ultimate Family Island Adventure

An extended private buyout of Thanda Island off Tanzania, rich in immersive learning and philanthropic experiences.

From £29,950 From $37,500

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Ideal Length: 18 days

Transitory Exploring: Legendary Andean Holiday

A voyage of legendary proportions through Peru and Bolivia comprising cultural excursions, gastronomic indulgence and wildlife encounters, plus history and community visits.

From £19,850 From $23,600

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Ideal Length: 10 days

Pioneering Safaris: The Wild and Remote Congo

Walk in the footsteps of the great explorers and alongside endangered animals for a perspective-altering safari in the Congo Basin, one of the world’s last intact ecosystems.

From £16,900 From $20,200

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When cazenove+loyd and Globetrender invited us to the launch of their momentous new travel trends report, Travelling with Purpose: Milestone Motivations and Luxury Travel Trends, we knew we had to go. What makes the report so unique isn’t merely its findings, but how they were conceived and how cazenove+loyd – which has commissioned the work for the brand’s 30th anniversary – is planning to apply them to create deeply immersive journeys for its customers. They have traded in the usual demographic-focused take on trend reporting for a more inclusive approach that doesn’t rely on superficial factors like age.
Steffen Michels, OutThere Travel