In the last 20 years or so, the way that we travel has changed enormously. Direct and frequent flights to long-haul destinations, rapid globalisation and – although not always for the better – the unfiltered information on the internet, has contracted the world as we know it. All this means that once-in-a-lifetime trips can be, and now are for some, annual.
But there has also been a shift in why we travel, especially with regard to family holidays. With the generation gap eroding, families are now looking to explore the world together. We’re looking at a generation of parents who have been lucky enough to travel themselves, and they want to have that for their children as well. Added to this, in our click and swipe, instant-access society, parents no longer want to wait until their children have been packed off to university to embark on their bucket-list trips -they want to take them along for the ride.
We have also seen an increasing amount of ‘sabbatical trips’ or luxury adult gap-years, which appeal to those looking for a mind-expanding journey after working or raising a family for many years.