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Sost Serena Hotel is part of Serena Hotels, which follows a group-wide sustainability policy. The hotel supports local employment by hiring staff from nearby communities in Upper Hunza. It also promotes regional culture through local design, food and hospitality traditions.
Serena Hotels works with local suppliers where possible. Fresh produce and goods are sourced from nearby farmers and businesses to support the local economy. The group also provides training and skills development to help build long-term career opportunities in hospitality.
On the environmental side, Serena Hotels follows responsible resource management practices across its properties. These include energy efficiency, water conservation and waste reduction measures. The group also supports green building standards in new developments in partnership with the Aga Khan Agency for Habitat, helping reduce environmental impact in mountain regions like Upper Hunza.
