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Islamabad Serena Hotel contributes to the local community by working with nearby farmers and artisans. The hotel buys fresh produce locally and sells handicrafts from community groups in its shops, helping small businesses earn income and develop skills. It also supports health outreach programmes and charitable visits to orphanages, hospitals and homes for disadvantaged groups.
Education and culture are part of the hotel’s broader engagement. Serena works with local schools to improve learning environments and create positive opportunities for children. The hotel also showcases local art and cultural performances, allowing guests to experience regional traditions while helping artists gain exposure and support.
The hotel’s parent company, Serena Hotels, has a formal environmental mission that guides operations. It aims to reduce waste, conserve energy and water and protect natural surroundings wherever possible. An environmental management system at Islamabad Serena has received ISO‑14001 certification, recognising efforts to monitor and improve environmental performance.
