Why you should travel to Japan now

Last updated: February 20, 2025

Written by: Auriole Potter

Japan | Expert experience

Auriole Potter shares five reasons to travel to Japan.

1. Take advantage of cazenove+loyd’s knowledge and extensive contacts.

Having recently returned from a comprehensive research trip, our Asia team is primed with the most up-to-date advice on hotels, restaurants and experiences. We strongly recommend you start making plans to travel to Japan. The Yen is at a record low so it’s also an excellent time to make your money go further.

2. Experience Japan’s legendary pre-pandemic service levels, as the industry returns to normal.

In the period directly after Covid-19, a mass exodus of personnel from the travel and hospitality sectors meant that service levels were clunky, and availability of excellent guides was at an all-time low. Now however, there are signs of a resurgence, and the industry has returned to its former levels of excellence.

3. Stay at exciting new hotels.

If you decide to travel to Japan you can stay at one of the exciting hotels opening now. Tokyo welcomed the arrival of Janu, the first property of Aman’s new, more playful sister brand, while in Kyoto, both Six Senses and Banyan Tree launched their inaugural Japanese offerings.

4. Get in there now

As we saw in 2019 with the Rugby World Cup, Japan hosts the World Expo in Osaka in 2025 and, prices are likely to rise while availability will decrease so if you’re looking to go to Japan this year or next, it’s worth speaking to one of our Destination Experts about when a good time to travel is.

5. Get Off the Beaten Path

Japan has seen a massive boom in tourism over the years and that sees no signs of abating, but the country is diverse and there is so much beyond Tokyo that is rich, culturally diverse and not what would instantly come to mind. We’d love to talk you through options so you can go beyond the well-trodden path.